FOUNDED
 

Secret View was founded in 2015 by Niek Koning during his study Small Business & Retail Management. He was quickly joined by Tom Droste, who shaped the technology and platform as CTO. They are co-owners of Secret View.

ACTIVITIES

Secret View provides mystery shopping research for big retailers and hospitality, offering valuable insights in the customer journey and human behavior. Next to that, the company also helps sellers of alcohol and tobacco with compliance investigation.

Secret View develops their own software inhouse, conducts research in over 31 countries and has a worldwide community of over 50.000 mystery shoppers. Their findings are presented in an online dashboard, which provides all the insights retailers need. The information is available on every single level, general overview for CEO’s to detailed information for shop managers.

Secret View’s target group consists of retail and hospitality chains, with a least 50 locations.

RESULTS

Secret View never actively marketed their product. They’ve hired a marketing and sales team to assist with their international expansion. After testing several marketing methods in 2022, they plan to expand internationally in 2023. 

TEAM

The team of Secret View consists of highly skilled programmers, customer success managers and marketing &sales professionals. The CEO is Niek Koning, a pragmatic executive leader with a clear vision on mystery shopping research and a strong team player. 

Why KIKK capital?

Via KIKK, Secret View has access to a relevant network of experienced, international retailers. Also, members of KIKK have great retail experience, with former CEOs on board. They’re not to strict and let the company do what the company does best, without interfering to much. That’s the result of the pragmatic approach that Secret View also favors.